PRIMA is a specialized course designed to create a solid knowledge base in International Marketing and enable its graduates to respond successfully to the challenges of the global business arena. The course comprises of 10 core and elective modules taught entirely in English by experienced faculty and visiting scholars from universities around the world.
The small class size (up to 25 students) allows high levels of student-professor interactions and provides more personalized educational and leadership opportunities. The course also includes a number of tailor-made workshops, seminars and field study projects to further familiarize students with real business life problems and challenges and to develop their practical managerial skills.
Guest speeches from distinguished executives with a recognized track record in the various fields of international marketing are frequently given throughout the course, while a study week abroad is organised in a partnering university. Upon the completion of their dissertation, students can pursue an internship in companies around Europe through the Erasmus Work Placement Mobility Programme.
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