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http://www.ncbi.nlm.nih.gov/pubmed/3408449

http://www.reuniting.info/science/coolidge_effectHowever, humans are pair-bonders, unlike 95% of mammal species. This means we are designed to benefit from long-term companionship. The Coolidge Effect pushes us in the opposite direction. We're designed for tension between these two programs - our mating and our bonding programs - but it's up to us how we resolve that tension.Another reason the dopamine reward system fails us is that it's set to react to the short-term repercussions of certain choices. For example, it's geared to give you a buzz when you select high calorie, sweet fare. This preference may have served your ancestors in selecting among the foods on the plains of Africa. However, it doesn't serve you in a culture where high-calorie, sugar-laden food is over abundant and made even more enticing by advertising geared to stimulate the reward circuit of your brain.Similarly, your reward system doesn't take into account the full repercussions of sex. It gives you a buzz for pursuing fertilization opportunities, especially with new partners (even two-dimensional ones), without adjusting for how you will feel afterward, or how those feelings of depletion may damage your relationship - when you project them onto your partner. You won't even suspect what is at work when you later perceive your partner as needy and over-controlling, or selfish and insensitive.This mechanism may also disregard the value of a committed relationship entirely in the interest of propelling your genes onward. It asks no small sacrifice in return for its offer of possible genetic immortality. happy coupleAccording to Dr. Dean Ornish in Love & Survival, love and intimacy are more powerful determinants of health than stopping smoking, more exercise, genetic make-up, improved diet, or prescription drugs. Trusted companionship has been shown to speed recovery, lower rates of illness, and increase longevity. Clearly, you would be better off working toward lasting harmony with a partner than pursuing a roller coaster ride of thrills and heartaches.The best protection against the Coolidge Effect may be to learn to make love without the fertilization-driven sex that leaves you so susceptible to its siren song. If the ancients could do it, we can too. (For more on the Coolidge Effect see What If She Were Always In the Mood?)

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